Tis the seasons of giving and what a wonderful time it is to show your customers just how much you care!
Appreciation goes a long way, and customers who feel seen and heard, and most of all, remembered is the best way to create loyalty. Ultimately, a business is not just about how many sales we make, but it is how many positive relationships we create based on customer care, and the quality of the service we provide.
Here are 7 ways to show your customers how important they are to you this Christmas.
A simple ‘thank you for choosing us’ card expresses your gratitude to customers for having chosen you! Too often, we can easily forget that our customers are the lifeline our business, and if we fail to show appreciation, they may go elsewhere. People are central to any business. Your clients will love the personal touch you add by sending a thank you card in the post.
Strapped for cash? Do you have thousands of customers from all corners of the earth? That’s not a problem because you can send a Christmas e-card by email to all your clients. Get creative and personalise your card with moving graphics and icons, and make the experience of receiving a card entertaining. E-cards are cost-effective, resourceful and can reach most of your clients at the click of a button.
Offer a Small Gift
Everyone loves presents, so why not offer a free gift to show your gratitude. It can be as simple as a voucher or a discount, or a surprise upgrade on their membership. Get creative with whatever works best for your business and budget, and surprise your clients this Christmas!
Start a loyalty Programme
Show customers just how amazing they are by offering loyalty cards that is exclusive. It will encourage them to come back time and time again, whilst you offer a positive incentive in return – everybody wins!
Throw a party
Host a Christmas do just for customers! This is a fantastic way to interact with them and to create positive memories! Events like this really put the human into your brand and bring it to life!
Show Value Through Feedback
We all want to know that we are doing a good job, but more importantly, how can we make our customers’ experience even better? Offer them the opportunity to give you feedback by filling out a short and easy survey. In return, give them a small free goodie to thank them for their time. Once again, it’s a win – win all round!
Most people are keen to get information that isn’t easily accessible. If you have a blog or webinar, you can give clients access to some information that you would usually hold exclusive and at a price. This will make customers feel as though they are getting valuable knowledge that they wouldn’t have known otherwise! What a great way to say thanks!
Can’t find the right words? Contact me today! Let me help you create the right message for your target audience.